Menna Shahin is a visionary entrepreneur and social impact leader, best known as the founder of eJaby, a pioneering platform dedicated to revolutionizing the shopping experience by delivering premium quality products directly from suppliers, while significantly impacting customers, vendors, and the planet. Under her leadership, eJaby has become a catalyst for sustainable living, offering consumers in the UAE access to high-quality groceries at reduced prices, all while promoting environmental responsibility.
eJaby’s mission centers on supporting sustainability by offering “Extra Stock” products, thereby reducing food waste and minimizing CO₂ emissions. This approach not only provides value to customers but also contributes to a healthier planet. To date, eJaby users across the MENA region have saved over 200,000 meals and reduced more than 500 tons of CO₂ emissions.
The platform offers a user-friendly experience, allowing customers to order premium-quality groceries directly from top suppliers with just a few taps. By purchasing extra stock, users actively participate in reducing CO₂ emissions and making a positive impact on the environment. eJaby’s commitment to sustainability and quality has positioned it as a leader in promoting a greener planet through smarter shopping.
Menna’s innovative approach with eJaby exemplifies her dedication to creating solutions that benefit both consumers and the environment, reflecting her broader commitment to social entrepreneurship and sustainable development.
In this exclusive interview, Menna Shahin shares her journey of founding eJaby, her vision for sustainable shopping, and the impact the platform is making in the UAE and beyond. We delve into how eJaby is tackling food waste, creating a greener future, and shaping the next phase of responsible retail. Menna also discusses the challenges and opportunities in the sustainability space, offering insights into what’s next for eJaby and how consumers can play a role in driving meaningful change.
eJaby connects customers directly with suppliers, ensuring premium-quality products. How does your platform support a healthier lifestyle by offering carefully selected wellness and sustainable products?
At eJaby, we believe that conscious shopping is key to a healthier lifestyle. Our platform connects consumers directly with suppliers, giving them access to premium-quality products at value while ensuring that these items meet high wellness and sustainability standards. By making these products more accessible and affordable, we empower consumers to make healthier choices without compromise.
Modern consumers are increasingly concerned about the quality and origin of what they buy. How does eJaby ensure transparency in sourcing and product selection, particularly for health and wellness-conscious shoppers?
Transparency is at the heart of eJaby’s mission. Every product listed on our platform includes detailed descriptions of its origin and ingredients. We also work with suppliers to verify product quality, ensuring that wellness-conscious shoppers receive only the best. Our technology enables real-time stock updates, giving customers a clearer picture of product availability and shelf life, which supports a more informed and waste-conscious shopping experience.
“Our technology enables real-time stock updates, giving customers a clearer picture of product availability and shelf life, which supports a more informed and waste-conscious shopping experience.”
Sustainable and ethical consumption are key to long-term wellness, both personally and environmentally. What initiatives has eJaby implemented to promote eco-friendly products and reduce waste in the shopping experience?
Sustainability is a core pillar of eJaby. We focus on reducing excess inventory from brands and suppliers, ensuring that high-quality products are not discarded due to minor packaging changes or near expiry dates. Our dynamic pricing model encourages consumers to purchase and use products before they go to waste, ultimately minimizing environmental impact. By making sustainability a natural part of the shopping experience, we help customers make choices that benefit both their health and the planet.
Supporting ethical and health-focused brands is an important part of creating a wellness-driven marketplace. How does eJaby empower vendors who prioritize organic, natural, and sustainable products?
eJaby serves as a bridge between brands and mindful consumers. We give vendors a direct-to-consumer platform where they can showcase their products without traditional retail barriers. Our platform enables smaller, mission-driven brands to reach a wider audience, scale their business, and reduce inventory challenges. Additionally, we actively support local businesses by providing them with the tools and insights they need to optimise their sales while maintaining their sustainability commitments.
The demand for wellness-focused shopping experiences continues to grow. What innovations or trends do you see shaping the future of health-conscious e-commerce, and how is eJaby positioning itself in this evolving space?
Health-conscious e-commerce is rapidly evolving, with consumers prioritising transparency, personalisation, and sustainability more than ever. One of the biggest trends we see is the integration of AI and data-driven insights to personalise shopping experiences. At eJaby, we’re investing in technology that helps customers find products tailored to their lifestyle, whether they follow a specific diet, have wellness goals, or seek sustainable alternatives. Additionally, we anticipate a rise in conscious convenience—where consumers want ethically sourced, high-quality products delivered seamlessly. By staying ahead of these trends, we’re ensuring that eJaby continues to be the go-to platform for wellness-focused and sustainable shopping.
About eJaby
Founded in 2022, eJaby is a homegrown platform dedicated to revolutionizing the shopping experience by connecting customers to premium overstock products. With a strong focus on sustainability and reducing supplier overstock, eJaby offers a unique shopping experience that combines quality, value, and eco-friendly practices – where premium quality meets value and sustainability.
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